Do You Want Bieber Chips With That?

In which the Elegant Bastard rejects the concept of edible nationalism

Canadians are a very resourceful people.

We understand that our signature politeness can get a tad dull, and so we have created hockey loyalties as ferocious in tone and as capable of producing mayhem as any other religion practiced anywhere. We understand, too, that North being North, we will have more snow than making angels and snowpersons requires,  and so we have convinced millions of foreign others that the most wonderful thing to do in winter is come and spend enormous amounts of money to play in our snow. (There’s room for them, of course, because we all go south. Sneaky, eh?) And we are generally aware of the fact that as a people we are shockingly unaware of our own and the world’s history, but we have cleverly laughed so loud and long at Americans looking for icicles in July, French in Toronto or polar bears anywhere that our ignorance has by and large escaped notice.

As well, we rise to challenges. For example, upon discovering that our venerable CN Tower was no longer the world’s Tallest Ugly Thing (TUG), we sat down – likely in focus groups (again, we are polite) – and looked at our alternatives. Having only the world’s third TUG in our midst did not sit well with either the patriotic or the phallically obsessed but what could we do? Watering it to make it grow did not seem an option. Adding to it was just so déjà vu. We could have demolished it and sold it chunk by chunk as souvenirs but really, would you want a piece of it in your living room given where it’s been?

Instead, we added the “Edge Walk” and set about convincing thousands to spend hundreds for the right to dangle hands-free 356 metres in the air while wearing a red suit bright enough that should they fall, we will all be able to track their progress to its crimson conclusion.

Proving yet again, Dear Reader, that if you sell it, they will come! (And if fear or nausea prompts participants to lose anything more than composure, it will all be blamed on seagulls or, if the winds are strong enough to reach North York, pigeons, neither of which can be sued.)

Yet inevitably there are those who will seek to profit from the talents of others, who will use and abuse the most precious elements of a nation’s character to serve only Mammon. We had all thought that such jingoistically justified greed was the private preserve of political parties, NHL teams and the International Olympic Committee, but we were apparently deceived. Charging ahead to the front of the wave-the-flag-for-money line is Frito-Lay and their shrill new shill, Martin Short. Apparently they have determined that all Canada’s previous accomplishments need to be capped by one more – our own chip flavour – which, they burble enthusiastically, we get to choose!

What astounds me is how little they know about Canadian diversity. Let us assume that Lay announces the new Canadian chip flavour will be poutine, or maple syrup or tortiere. (They would be wise to have Short make the announcement as he is the smaller target.) Immediately Anglo voices would sputter that once again we were all being forced to kowtow to Quebec and won’t people just please please remember the Plains of Abraham? Quebec would respond with Gallic sneers, condemning such blatant stereotyping and demanding that the matter be referred immediately to the United Nations – which they’d belong to if only the rest of the country would just see things rationally. All other varieties of the Canadian hyphe-nation would reject the choice as evidence of rampant neo-colonialism and would insist that everyone else submit immediately to equity retraining.

Do we really want this chaos to occur primarily for the benefit of Frito Lay, a corporate entity whose only claim to fame is its success in encouraging millions of people to be much larger than they really need to be?

Still, assuming the new flavour is chosen carefully, some good might possibly come of all this. It would depend on what secondary benefit could be derived from the end product and how widely distributed it would be. It is therefore in a truly utilitarian spirit that I make the following suggestions. I encourage other Canadian readers to add to the list.

(The rest of you can go get your own freaking flavour and by the way, we are not all polite!)

Pine flavoured chips would likely be an instant hit, especially if ground pine needles were incorporated into the mix prior to frying. Imagine the benefits for millions. Are you stuck in a hot car crammed with Happy Meal addicts or a small elevator stuffed with the unhappy and un-deoderized? Rip open the chips and you are instantly in the middle of the Great Canadian Pine Forest! Bliss!

Tar Sand Chips would also do well, particularly in Alberta. And since they already breathe tar sand affected air and drink tar sand affected water, eating the stuff is really just the next logical step.

Whiskey and tobacco flavoured options would allow those who desire such things to indulge their habits safely and without endangering the rest of us. True, those who chose this snack would not smell very nice but they don’t anyway so there remains a net gain.

Hockey flavoured is another deserving candidate. The recipe would again be a bit demanding – equal amounts of sweat, broken tooth enamel, leftover Don Cherry wardrobe errors and ground up money – but this would go well with socially sanctioned beer guzzling, the primary reason people watch the game.

We shouldn’t overlook Canada’s beleaguered animal symbols, some of which could use a little positive media spin. Moose and Canada Goose chips spring to mind. Beaver flavoured would be a runaway best seller, especially if wood fibres were blended with the other ingredients. The final product would at least be good for the Canadian colon, itself an endangered species.

And then there’s the obvious – Bieber chips. These would be the easiest sell imaginable. They’d be beige, noisy and utterly tasteless.

Hopefully my modest efforts here will spur others of my tribe to answer the call. And perhaps if Frito and Marty discover their error they might turn their corporate and comic talents to providing Canadians with the chance for real change. For example, they could offer us the choice of a new snow colour, its current whiteness being basically boring, far too bright and absolutely impossible to keep clean.

 

 

 

 

One thought on “Do You Want Bieber Chips With That?

  1. Penny chips – since pennies aren’t produced anymore, they can use the excess copper to powder the chips. It’d be like those cupcakes sprinkled with edible gold.

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